The process of developing the second generation Global Malaria Action Plan "Towards a Malaria-Free World: A Global Case for Investment and Action 2016-2030" is well underway. The document will be a practical, multisectoral and action-oriented, designed to accelerate progress in malaria at global, regional and country levels. It will guide the implementation and financing of malaria reduction and elimination activities on the part of the various Roll Back Malaria (RBM) Partnership constituencies – which include Governments, Bilateral & Multilateral Agencies, Foundations, Research & Academia, the Private Sector and Civil Society. It will showcase innovations in how to engage new stakeholders, mobilize additional resources and overcome common implementation bottlenecks, while also serving as a  major advocacy instrument.